2016年5月23日 星期一

Brexit and Donald Trump


Brexit and Donald Trump

Just a month before the EU referendum, Chancellor George Osborne commented Brexit would lead to a “Do-it-yourself recession.  Remain campaigners “Stronger In” argument is focus on economy.  Vote Leave is zooming into the immigration issues.  According to polls conducted by ICM, ComRes and Ipsos MORI, the top issues in people’s mind are immigration and economy.  So the Remain camp and Vote Leave camp have to leverage on these big hitter issues.  The Remain camp got the US President Obama to comment “Brexit would put UK at the back of the queue for trade talks”.  It is a fear factor play and it probably works on some of the middle class voters.  The fear of some global firms moving their Europe headquarters away from Britain (to Dublin perhaps).  Some business owners also do not like the uncertainty in tariffs and the trouble of getting visas for overseas EU workers.  Looking at hotels and restaurants in London, one could sense the importance of EU workers.  The Vote Leave camp focuses on immigration issues and getting the management control back from the EU to the UK government.  United States, China, Japan or Australia is not part of the EUs and they are not exactly missing out.  UK is physically close to EU but that still does not mean UK has to be part of it. The  fact that no one can imagine UK to give up the Sterling and adopt Euro means it is acceptable to keep a distance.  Vote Leave does not mean UK does not trade or work with EU.  It just means putting a bit more distance in between.  DIY Recession may be worrying but staying in EU does not mean UK never gets into a recession.  Japan has been in recession for years and recession seems no more annoying than the bad weather in winter.  There are economic fixes for economic problems.  The unknown is true and is part of the future.  Would Brexit be a transition similar to Sir Ferguson passing Manchester United to David Moyes?  Or more like a Leicester City 5,000 to 1 Premier League journey?  It is up to the people.

Looking at the GBP EUR exchange rate, there seems to be no panic yet.  The Sterling is at EUR 1.2961 to GBP 1 as of 23 May, 2016, stronger than this year low in April at 1.236.  FTSE 100 is also doing ok at 6146 level as of 22 May, 2016, much higher than the 5537 low in February.  Perhaps the market is pricing in Remain camp to win as of now.

While the Remain camp has Obama, Donald Trump said a Brexit would make sense for Britons especially in the light of the craziness of the migration chaos.  Trump’s election journey has been as unbelievable as Leicester City’s road to champion.  His strongest card is immigration and his comments on building a great wall and a deportation force were jaw dropping.  Trump has now only got Hilary Clinton between him and the White House.  He is probably better at hosting reality TV than Hilary but Hilary has certainly spent more time as a politician than Trump.  This is Harry Potter against Lord Voldemort in terms of experience.  The world is changing and voters are different.  It is more important to understand what voters want than what you have on the shelf. 

Amazon is conquering the retail market globally through understanding its customers better than most of his competitors.  Its share price is at USD 702.8 as of 22 May, 2016.  5 years ago, it was below USD 200.  Amazon market capitalization is USD 331.6 billion (GBP 229 billion) versus Wal-Mart at USD 219.3 billion (GBP 151 billion).  Tesco market capitalization is GBP 13.3 billion.  Amazon is branching out to all lines of business from its e-Commerce nucleus.  Good at dealing with big data gives them a world leading position in cloud computing.  Knowing the customer tastes allow them to venture into private-label goods in food and household products, offering videos and other digital entertainment, clothing will come.  Shipping to so many customers globally means building up their own delivery services and logistics operation.  As the buy orders keep coming into Amazon.com, it looks like the buy orders for its shares also continue.  If EU can run like Amazon, voters would probably have an easier decision on to stay or to go.